Friday 6 December 2013

GOING GAGA FOR VERSACE

Has there been a Versace reincarnation? According to Reutors.com Versace has been vetting offers from investors who are interested in a minority stake, mainly to fuel growth for the brand. Versace was at its peak of interest in the 1990’s becoming the go to brand of the decade. We can all remember that notorious safety pin dress worn by Liz Hurley. The death of the founder Gianni Versace came as a great shock to the fashion world and the Versace family. Sister Donatella has been at the helm ever since in a steady climb back to the top. Recently the brand has hit the headlines with London based designer J.W Anderson designer the diffusion line ‘VERSUS’. Rapper M.I.A has also collaborated with the brand bringing the infamous 90’s style back to life and recently it has been announced Lady Gaga has become the face of Versace. It looks like the brand is back on top!

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