Obviously I love anything that’s cool because I am cool. But have you ever thought why something is cool? It’s sort of a subconscious thing that goes through your head but you don’t really settle. What makes a brand seriously uber cool? You have to love it, trust it and seriously believe in it. I don’t think there is a formula to becoming cool. I think that being cool for the masses nowadays is controlled by the press and led by celebrities it’s almost a domino effect. In this day and age celebrities are used to heavily indorse products leading to huge sales.
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